How Luxury Brands Should Approach Indian Market?

Despite the economic slowdown across the world, the size of the global luxury market is estimated to be around $2 trillion. The BRICS markets, more specifically China and India rather than Brazil and Russia, have been in the spotlight for the past few years. However, luxury marketers in China last year faced many challenges relating

How to sell it to millennial?

1. Dress to express: Millennials wear bold and maximalist designs to make a statement on social media Luxury retailĀ has long been about playing safe. Catwalks were filled with colour, but stores still bought the version in black. Not anymore.[1] Vibrant colours and maximalist patterns are making a comeback. With social media, Instagram in particular, being
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