Modern India Fashion Industry
Fashion in India has thousands of year’s worth of culture behind it, a nation with an ancient tradition turned emerging fashion destination––each region has its own native dress and classic costumes. The worldwide fashion market in India has given a push to the fashion industry. Today, there are a couple of well-known Indian fashion designers pedaling their way to international market, including Manish Malhotra, Rohit Bal, and Sabyasachi Mukherji.
Indian fashion covers a range of apparel, from ornate clothing designed for wedding ceremonies or pret lines to sport and casual wear. In urban cities, Indian women who work wear traditional clothing like a salwar kameez or a churidar kameez.
Necklaces are popular fashion accessories across India amongst girls and women of all ages. Necklaces are made of a variety of materials, ranging from glass beads to gold and diamonds. One special kind of necklace is the mangalsutra, worn only by married Indian women, which is equivalent to the western wedding ring.
Bangles, worn on the wrist, are believed to be protective bands, and women wear them as symbolic guards over their husbands. It was in the early 1980s when the first fashion store, Ravissant, opened in Mumbai. With the evolution of designer stores in Mumbai, clients immediately transformed themselves into the high fashion fold. India is a big exporter of fabrics and accessories. It is also the third largest producer of cotton, the second largest producer of silk, and the fifth largest producer of man-made fibers. India provides these fabrics to the international fashion houses at competitive prices.
The Indian fashion industry has gained international acclaim and recognition at several global forums. This has also helped attract a large number of international clients to the country. Ritu Beri, an internationally-renowned Indian designer, has presented her work in various international fashion weeks, including those held in the US, London, Paris, Mumbai, and Bangalore.
Every year, the growth rate for the fashion industry is about 30%. Likewise, the Indian fashion retail sector is emerging as one of the largest sectors in the economy and is currently valued at $600 billion.